Mark Howes A-Level Media NEA Year 2

 

 

 

 

 

 

  Market revenue :   The UK magazine market was worth around £647 million in recent years, with annual copies sold of approximately 243 million . Although the market is down ~6.5% year‑on‑year, it remains valuable due to rising cover prices and strong retailer distribution   Print vs digital distribution :   Total audited circulation across print and digital titles was about 18.7 million per month in 2024, down from ~21 million in 2023   Fashion & lifestyle   Vogue - 180,036 per issue   Cosmopolitan - 377k per issue   Good Housekeeping - 370k–448k total   Cosmopolitan:   In 2022, circulation averaged ~120,495    Declined ~66% over five years (2017–2022)   Paid subs make up around 44% of circulation   Social followers: ~4.2 million across Meta, TikTok, YouTube, Pinterest, Snap (Nov 2024)    Website page‑views: ~5.6 million monthly, primarily millennials/Gen Z (core ages 15–34)    

Cosmopolitan   https://www.cosmopolitan.com/uk/   Cosmopolitan UK’s website is designed with a bold, vibrant, and mobile orientated  aesthetic. Over half of its readers visit via phone s , prompting an interface built around scrolling past articles, much like TikTok, which appeals to their younger, female target audience. F eaturing a black top menu with strong , white typography of various categories the audience are interested in, such as Beauty and Fashion —th is seamlessly blends content and native advertising. Th e feed model, enhanced with responsive layouts and links to social media, encourages long user sessions and social distribution, making the browsing experience feel immediate, shareable , and scrollable . There is also a shopping tab, which allows Cosmopolitan to make revenue from their website.   The site uses a  tone that’s conversational, empowered, and friendly —emulating a chat between friends while tackling topics from celebrity gos...