Industry Data

 Market revenue: 

  • The UK magazine market was worth around £647 million in recent years, with annual copies sold of approximately 243 million. Although the market is down ~6.5% year‑on‑year, it remains valuable due to rising cover prices and strong retailer distribution 

Print vs digital distribution: 

  • Total audited circulation across print and digital titles was about 18.7 million per month in 2024, down from ~21 million in 2023 

Fashion & lifestyle 

  • Vogue - 180,036 per issue 

  • Cosmopolitan - 377k per issue 

  • Good Housekeeping - 370k–448k total 

Cosmopolitan: 

  • In 2022, circulation averaged ~120,495  

  • Declined ~66% over five years (2017–2022) 

  • Paid subs make up around 44% of circulation 

  • Social followers: ~4.2 million across Meta, TikTok, YouTube, Pinterest, Snap (Nov 2024)  

  • Website page‑views: ~5.6 million monthly, primarily millennials/Gen Z (core ages 15–34) 

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