Statement of Intent

 My chosen multimedia product brief is to create two magazine covers and contents pages for a primary audience of 16 - 25-year-old middle and up market audience of style-conscious people. My style magazine will come alongside an accompanying website and synergy will be created between the two platforms.  

While the brief isn’t limited to one identity, I will predominantly look to target males through the individuals on the covers (both men within the target age group). As I will be targeting style–conscious individuals, cover stars will be dressed smart casual, so the audience can feel like they can really connect and relate to the audience. Both covers will follow a distinct house style, with Impact font being used for the title and a box theme being displayed behind the cover star, with cover lines coming down either side of the main image. A simplistic design that conforms to magazine codes and conventions, with the main cover line being displayed towards the bottom middle of the page, and the title at the top being accompanied either side by the issue month, date and price. Each issue will feature a colour scheme of just two colours, usually white and one other colour used for the box layout and title – this aligns with the simple, fresh minds of the target audience.  

In terms of the 2 contents pages, articles will include things like “life tips”, “showbiz” and “fine dining”, and will feature high market cover lines to do with accessories, how to style for each season and modern-day celebrities (Timothee Chalamet, for example). It will also be important to blend style conscious content with socially relevant themes, such as social media. This means it will also be worth using language that is in-between formal and informal, perhaps to draw in that younger half of the audience that are used to content being represented to them in certain ways with language in the modern era. With a huge range of articles, this will look to target a more female audience (for example, an article about the holiday destinations or home decor won’t necessarily just target a male audience). Many of the articles will be used for entertainment, however some “life tips” cover lines may be suited to people who want to be informed – we can therefore look at Uses & Gratifications theory – most of the audience will want to be entertained and therefore a “showbiz” section is used to engage. 

As for the website, synergy will be created by advertising the two magazine covers, and the same title font will be used across both media. I will look to make my link page a shop, where I will sell hoodies, T-shirts and mugs branded with “The Modernist” logo. Similar articles to those found in print will be displayed on the website. A link to a podcast will also be shown, which aligns with the modern audience and how they are consuming audio content. This looks to further stamp an identity for the magazine.