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Statement of Intent

  My chosen multimedia product brief  is  to create  two  magazine covers a nd  contents pages for a  primary  audience of 16  -  25-year-old  middle and  up market audience of style - conscious people.  My style magazine  will  come alongside a n accompanying  website   and  synergy  will be created between the two platforms.    While the brief  isn’t  limited to  one identity , I will  predominantly look  to target males through the  individuals on the covers  (both  men within the target age group) . As I will be targeting style–conscious individuals ,  cover  stars  will be dressed smart casual , so the audience can feel like they can really connect and relate to the audience. Both covers will follow a distinct house style, with Impact font  being used for the title and a box theme being displayed behind the cover star ,...
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Magazine Cover Analysis

Cover 1   The masthead at the top is bold and stands out to the reader – it is in the same font and size as the other issues of the magazine which makes it recognisable to its audience. The colour scheme consists of around 3 colours , which keeps it simple and perhaps more stylish for the younger audience they are targeting. There are only 2 or 3 fonts and 4 font sizes which again keeps it stylish and simple. There is just one image of Raheem Sterling (a mid-shot of the upper body and head) and no supporting ones which suggests they want our attention solely on the middle of the page . In terms of cover lines, there appears to be just one which again keeps the design simple for the audience to look at. There is no barcode or price as it is an insert from the Sunday Times, which could imply they are looking to target a different audience; however the dateline is small and just below the masthead. In terms of layout, the cover is dominated by the main image and little cover...
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