Statement of Intent
My chosen multimedia product brief is to create two magazine covers a nd contents pages for a primary audience of 16 - 25-year-old middle and up market audience of style - conscious people. My style magazine will come alongside a n accompanying website and synergy will be created between the two platforms. While the brief isn’t limited to one identity , I will predominantly look to target males through the individuals on the covers (both men within the target age group) . As I will be targeting style–conscious individuals , cover stars will be dressed smart casual , so the audience can feel like they can really connect and relate to the audience. Both covers will follow a distinct house style, with Impact font being used for the title and a box theme being displayed behind the cover star ,...


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